Any business, be it small scale or large scale depends on the ads campaign to grow and geo-fencing and geo-targeting both are part of the ads campaigns that help your business grow to a great extent.
According to a recent survey, the potential value of the location based service market is approximately $20 billion worldwide and it seems to keep rising day by day. Now you understand the value of mobile geofencing services in today’s time. However, people still don’t know the exact difference between the geo-fencing and the geo-targeting; but still there are actually quite a few differences between the two – 1. Geo-fencing actually involves the particular pin-pointing area when they enter a particular space or a pre-defined area. Then again, the geo-targeting is pin-pointing the same users based on the location ranging. 2. When you are using geo-fencing the ad messages are sent to all the people or to the users who are inside the virtual fence; but then again, in geo-targeting tailored messages are triggered to users based on their location at a given time. 3. You cannot simply differentiate between the choice and the interests of various users and then send the ad message to the users when you are using geo-fencing. But, when you are using geo-targeting, the users get filtered texts based on their choice and different needs and interests. 4. Geo-targeting ends the language barrier. With geo-targeting, brands can experiment with different languages and send message in different local languages to entice their customers. However, in geo-fencing, the targeted information is sent in the same language. 5. Geo-fencing can only target the customers when they enter a specific location. But geo-targeting can track the user wherever they go. 6. Geo-targeting is done after knowing user’s location while in geo-fencing irrespective of user’s location, messages are sent to those who are anywhere, but in the pre-defined proximity. Whether it is geo-fencing or geo-targeting, geo-marketing is helping the business owners in various ways with various marketing strategies and you can actually grow your market and your business with the help of geo-marketing. Hire a geo-fencing company in your locality and they will help you out with every important thing you need to do while you are trying to grow your business locally. The best thing about both geo-fencing and geo-targeting is, its primary motive is to offer your customers the related information about your business.
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