Within marketing, one of the main concerns of the big brands has been to attract the attention of consumers once they have entered the stores. It is about bringing these potential customers to the corporate products and services, just when they are in the space where the purchase is made.
Mobile geofencing is the technology that consists of delimiting a radius of action around the store and from there, any user equipped with a smartphone, who has his GPS in operation can receive a notification where he transmits an offer, communication or promotion, with the idea of getting the customer to go to the store. The possible uses of this technology are unlimited with the sole purpose of achieving an increase in traffic to stores. Following are the benefits of Mobile Marketing Geofencing in retail: • Greet customers when they enter through the door, you can even submit an offer with the welcome. • Create an application at a reduced which will record the customer's buying habits, send recommendations, monitor the activity in the store or control the list of needs of the buyer. You can also use the information to make an email list and segment the ads for viewing online. • Use third-party technology If you do not want to, you do not have to acquire an application of your own, there are many important companies that incorporate beacon technology and can be hired, including Google Chrome, Apple can also alert when an iPhone enters the store, Facebook and several more. • Provide help to shoppers entering the store by offering notifications, promotions, discount coupons or loyalty cards. • Reward with points to customers. Through mobile geofencing technology, points can be given for purchases made by the customer or simply for entering the store. • Allow the client to write texts to the store manager or to the store employees with questions and suggestions that help complete the sale. • Update the information that is sent through the beacons periodically, this way the information sent to the clients is modified and it does not become repetitive. • Follow-up of customers within the store. It makes it possible to know which areas of the store the client visits more and where he or she spends more time which allows you to put the most interesting products in those areas. They can also help the client to know where everything is in the store and to move more easily through it. • Mobile marketing geofencing allows drawing an area around the competing stores: as soon as a client enters that area a notification with promotions and offers is sent. • The interaction between products. When a customer is observing information about a product, it is possible to provide advice on complementary products. Thus, there are limitless benefits of Mobile Marketing Geofencing to promote your products or services more and more. That eventually increases product sales.
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