Location aware resources allow your application to interact with the physical world and they are ideal for increasing user engagement. Although many mobile apps use them, the topic of this tutorial is a feature that is often overlooked, smartphone geofence.
A geofence is a virtual perimeter set on a real geographic area. Combining a user position with a geofence perimeter, it is possible to know if the user is inside or outside the geofence or even if he is exiting or entering the area. Imagine a university app that can tell you which colleagues and professors are currently on campus. Or an app for a mall that rewards regular customers. There are many other interesting possibilities that you can explore. How to use geofences on Android by creating an application that shows the user a notification when they enter or exit smartphone geofence . It helps if you have previous knowledge of Google Play Services, the Google Maps Android API, or IntentService. If you don't, then you can still follow along, but you may want to do some research about these topics after reading this tutorial. Smartphone geofence Geofence on Android On Android, there are several ways to work with geofence. You could even create your own implementation to work with geofencing smartphones, but it is easier to use Google's Geofencing Api. This APIs is part of Google's Location APIs. Itincludes Geofence, GeofencingRequest, GeofenceApi, GeofencingEvent, and GeofenceStatusCodes. In this tutorial, we use these classes to create and work with geofencing smartphones. There has been increasing buzz amongst marketers about geotargeting as of late. At least a few times a week, a marketer will talk about what they’re doing in geofencing, or an approach they have using geofencing, but often it is misaligned with the realities of geofencing. Smart data with smart strategy can help make geofencing a successful tool for many businesses. First, let’s take a quick look at what geofencing is. Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone geofence users in a defined geographic area. For example, shoppers that arrive at a mall can be targeted with ads by stores located in that mall simply because of their geographic location. Digital marketers can take the gps capabilities to feed ads to people who are geographically ready to make sales decisions. Some marketers get excited at the prospect of narrowing their audience by location and forget that there are other demographics and factors to consider. Digital marketers can put some great strategy to geofencing smartphones to make their online ads even more effective.
1 Comment
3/10/2022 06:09:02 am
I very much appreciate it. Thank you for this excellent article. Keep posting!
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