Geo fencing is no longer a foreign word for people who are always looking for new ways to improve the marketing of their businesses and there are plenty of reasons why you should be using geo fencing services to get the best outcome of the same.
Whether you are a small scale business or a large scale business, geo fencing can help you in many ways with varieties of ways. Plenty of businesses have shared their success stories with mobile geo fencing advertising and if you know how to use the same, you can be one of those businesses too! If a would-be buyer is within a one mile radius (walking distance) of the location, searches for a relevant term on a mobile device, he or she will be served a mobile ad with a promo code for 15% off in-store purchases. Geo fencing marketing is changing your ways to reach out to the customers. The technique is new and it is an innovative way to make your marketing strategy look different and out of the box. The technique is not only providing you enormous benefits in terms of marketing but also in your personal life. Why geo fencing is turning out to effective day by day? The popularity of geo fencing is increasing day by day for variety of reasons. It is highly effective to grow your business locally as it can have a good impact on your customer about your business. A lot of people search on their mobile regarding various things, whether it is in order to search for a good product, the right service or any discounts on food or other stuffs. According to a survey, the mobile search is driving a lot of people to your business which benefits you to a great extent. Here is how people like to buy things after geo-fencing marketing hits them – 1. 39 percent of people like to make a call to the store after the marketing part. 2. 57 percent of people like to visit the store personally. 3. 30 percent of people like to visit the website of the company. 4. Providing information to other people about the shop. Using geo fencing will only benefit you to a great extent and help you with many other benefits. It helps to grow your business locally providing many ways to reach out to your customers.
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You probably have already heard a lot about geo fencing and how it helps the marketers to be benefited. There are lots of reasons why geo fencing is a popular tool – from helping your business to grow locally to making it easier for you to maintain a real time data in terms of customers reviews, the geo fencing does it all for you.
So what exactly is Geo fencing? Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geo fence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program. How to make geo fencing work for your small business? There are many ways geo fencing can help you to a great extent. The geofencing marketing companies make it easier for you to grow your business locally and make a presence in the internet with its various ways. So when you decide to start the geo fencing, you need to build an app for your app builder with the geo fencing provider. One of the most used features in those app builders is the push notifications and this is the most potential one for return on investments. However, the geo fencing takes the push notifications to a whole new level. When anyone of your app users either enters or exits your geo fencing area, a particular and targeted push notification is sent to their mobile devices. This is one of the best and the most engaging mobile messaging services. How is geo fencing used? Geo fencing is one of the easiest ways to improve the benefits of the small scale business and many businesses send special offers to the customers when they walk or drive near a business’s location. There are plenty of ways you can improve the creativity of the use of geo fencing. For instant, if you own a restaurant, you can set the geo-fence near your competitor’s place and whenever a potential customer enters that location, you can send your deals and offers regarding various cuisines and savories. Although there are no specific range on how big or small the geo fence should be, it is always advisable to keep the geo fence not too big. That is the most effective way to use the geo fencing services. When you look around you, what you see mostly – smartphones, apps, tablets, and all the electronic devices that have an internet access to each of them.
Market researchers take utmost advantage of the situation that people cannot live without these nowadays and that is when they start using various ways to make the surveys enjoyable and easy. To keep up with changes in technology and accommodate consumer preferences, we continue to see a surge towards mobile market research. Smartphones in particular have become a key focus in the market research world. They provide access to consumers anytime anywhere, offering a unique opportunity to capture in-the-moment feedback, and geofencing market research survey or geo fencing mobile advertising is a great way to utilize this opportunity effectively. What exactly is geo fencing? Geo fencing is becoming popular day by day n various sectors and people use the service widely around the world. However, it is very important to know that geo fencing is actually a virtual fence which surrounds a specific geographic location. The boundary is defined by using technology such as GPS or RFID (radio frequency identification). There are a lot of benefits of using geo fencing in terms of market researches. They are – 1. Real time feedback – When you, as a market researcher use geo fencing you get the utmost benefits of real time feedback from the customers. Traditional market research methods, such as online surveys or phone interviews, rely heavily on the respondent’s memory of their experience. This can lead to questions surrounding the reliability of the data - memory leaves room for bias, respondents may focus more on their perceptions of the experience than the experience itself. But when you use geo fencing, most of the feedbacks are collected when it is fresh and the customer’s mind s still clear. So there are chances that you will get the real time and accurate results from the customers. 2. The multi location performance you get – The best thing about geo fencing is that you get multi location performance. You already know that geo fencing allows you to test the authenticity of research responses i.e. GPS data confirms that the person completing the survey has definitely visited the location of interest. That is very important for you to know because that shows the authenticity of the report of the survey. Using geo fencing is one of the best ways to get the benefit of the market research surveys. All you need to do is get in touch with some geo fencing providers. What is geo fencing?
When we talk about geo fencing, we think that it is merely a virtual geographic boundary that enables software to trigger a response when a mobile device either enters or leaves a particular area. But it is much more than that. Geo fencing isn’t merely something which will help you gather several info – but it can also help you as a business enthusiast to use it as a mean for the marketing part. Why You Should Adopt a Geofencing Marketing Approach First of all, with any new and emerging technology, you need to see the evidence to support the hype. Data drives decisions, and in this case, the numbers speak volumes. 1. If you don’t already know, 60% of consumers look for local information on their mobile devices. 2. Then again, almost 40% of consumers look for information while on the go. 3. You will be surprised to know that 70% of consumers are willing to share their location with you for something in return. 4. You should also know about the Secondary Action Rates which means people visit a store or take some other additional action after seeing an ad–are more than double as likely to occur with location-based marketing. 5. The best thing about Geo fencing is that the home and trade services rank among the industries that receive the highest secondary action rates. There are a plenty of benefits that the geo fencing marketing campaigns provide you as a part of the marketing strategies. The benefits can be showed as followed – 1. It makes your ads personal and you can send messages about various products and services or any kind of discounts to your customers whenever they enter a particular area where the virtual geographic boundary starts. The ads can be quite beneficial for the customers and also for your store. 2. In the foodservice and hospitality industries, Wi-Fi is a sought after commodity with strong marketing implications. Sending a message that tells people walking by that your business offers free Wi-Fi, especially if they are looking for Wi-Fi, drives people into your store and it shifts the message from being an advertisement into being a service. This also works for free samples and demonstrations of your product or service. 3. You can get a real time analysis about how your business is doing. Whenever someone enters the specific area that has the geo-fence, you get a notification for the same. So you know how many times the customer entered your store or how many times they visited your competition’s store – you get to know everything. Advertising is one aspect that is constantly changing over time though the entity goes way beyond that history can even trace. The first time an advertisement was mentioned goes way beyond before even Jesus Christ was born. But over time it became one big part of human society was, advertising took an important role.
Advertising narrows the gap between the consumer and the producer. Simply, producing a product isn't enough. The consumer also has to come to terms with it. Advertisements help in bringing the gap narrowed where the consumer gets the opportunity to know about the product and hence he or she can make up his or her mind about the product. As the modern time came, the definition about advertisements also began to change. Now, advertisements aren't abutted holding billboard. Nor it is about putting big pictures in the newspaper anymore or even making an ad with the product. As new technologies are arriving every day, advertising also taking leaps and bounds. Such is the case of the present day scenario where each and every day new technology is arriving and hence so is the advertisement. Once such way of advertising is geofencing. Truly speaking Geofencing isn't synonym with advertising or any kind of popularity. It was made with a view to keeping virtual boundaries along the different states or places. But, someone saw the opportunity of it and started to use geofencing for their own benefit. Thus though the purpose of geofencing was different, as time went by it became an integral part of advertising business where advertising occurred based upon the locality of people instead of throwing everything onto the face of the consumer. Geofencing advertising targets not only those people who are interested in the product but it also attracts people who aren't even in the consumer list. For example, as soon as a person enters the geofencing area, a notification is sent about the various aspects of the product into his or her mobile. These notifications could be anything. But most importantly, they contain various important information about the product. Thus that person, who wasn't interested in the first place, could also become interested once he knows about the product. Thus, geofencing advertising targets lots of people and the device they own to make it happen is, just a smartphone. Hence the advertisers could use the technology to promote various products and though some people aren't just interested now, could become interested once they know about the product. Any business, be it small scale or large scale depends on the ads campaign to grow and geo-fencing and geo-targeting both are part of the ads campaigns that help your business grow to a great extent.
According to a recent survey, the potential value of the location based service market is approximately $20 billion worldwide and it seems to keep rising day by day. Now you understand the value of mobile geofencing services in today’s time. However, people still don’t know the exact difference between the geo-fencing and the geo-targeting; but still there are actually quite a few differences between the two – 1. Geo-fencing actually involves the particular pin-pointing area when they enter a particular space or a pre-defined area. Then again, the geo-targeting is pin-pointing the same users based on the location ranging. 2. When you are using geo-fencing the ad messages are sent to all the people or to the users who are inside the virtual fence; but then again, in geo-targeting tailored messages are triggered to users based on their location at a given time. 3. You cannot simply differentiate between the choice and the interests of various users and then send the ad message to the users when you are using geo-fencing. But, when you are using geo-targeting, the users get filtered texts based on their choice and different needs and interests. 4. Geo-targeting ends the language barrier. With geo-targeting, brands can experiment with different languages and send message in different local languages to entice their customers. However, in geo-fencing, the targeted information is sent in the same language. 5. Geo-fencing can only target the customers when they enter a specific location. But geo-targeting can track the user wherever they go. 6. Geo-targeting is done after knowing user’s location while in geo-fencing irrespective of user’s location, messages are sent to those who are anywhere, but in the pre-defined proximity. Whether it is geo-fencing or geo-targeting, geo-marketing is helping the business owners in various ways with various marketing strategies and you can actually grow your market and your business with the help of geo-marketing. Hire a geo-fencing company in your locality and they will help you out with every important thing you need to do while you are trying to grow your business locally. The best thing about both geo-fencing and geo-targeting is, its primary motive is to offer your customers the related information about your business. It is needless to say how important Geo-fencing is in your business and how geo-fencing can improve your business’ growth to a great extent. The location-based (mobile) ad service lets marketers show ads to users on their devices in a defined geographical radius, such as a health practice. The fencing comes from the fact that you are determining a latitude-longitude pinpoint and creating a radius as small as 20 meters from the point. Simply upload the latitude/longitude and the desired radius.
As a newbie, you can ask quite a few questions about geofencing advertising and its SMS service how it works. And just to make you well-aware of the service, we are helping you out with some of the frequently asked questions – 1. What is Geo-Fencing – Geo-fencing is basically a location based service which can also be called – Geo-targeting at times which allows you to take some actions based on the geo-graphical area of an SMS subscriber. The technology however, isn’t new but it is recently being popular as the mobile technology is growing day by day. 2. How to make sure you are targeting the right SMS subscriber – The geo-fencing technology allows you to make your own decision whether or not to send a particular SMS should be sent to a particular person based on the geographical area. So the layer of intelligence can circle any area; all you need to decide is where to make the geo-fence. 3. Do the customers get to choose whether or not they want to receive the SMS – Yes they do! Without the customer’s permission, you cannot locate any customer’s phone number or the mobile device. That is the number one rule of the Geo-fencing ads. There are multiple ways through which you can ask for permission – like for example replying to a particular text message which queries about preferred services or if they want to share their location with the brand or not. 4. How accurate is the SMS subscriber’s location – There are a lot of factors in which the accuracy depends. It can be – whether the SMS subscribers’ wireless carrier supports the use of A-GPS location capabilities, which are extremely accurate in outdoor environments, to less accurate options for mobile phones that use G-CID, Cell ID and Enhanced Cell IDs, which will produce a mobile geo-fence location accuracy ranging from one to five city blocks, or 100 – 5,000 meters. 5. How far the geo-fence can go – The area of geo-fence for the SMS campaign can be as big as the brand wants. The size depends on the SMS campaign requirements. If you are a small scale business, you might have had heard about the word geo-fencing and you also might have heard what it does. So we won’t go to that. However, geo-fencing basically is a new age marketing technique that uses your store’s and your customer’s location in order to provide them some push notifications or SMS showing your latest arrivals, coupons, discounts and offers and many more.
Unlike the traditional marketing, geo-fencing works locally and targets a specific amount of people which means geo-fencing marketing is more goal oriented and more focused. The power of geo-fencing is well known and well-versed among the people who have been using the same and being benefited since a long time. How Geo-fencing for your business proves to be a powerful tool? There are so many ways geo-fencing helps you in your business. The most important thing you get from geo-fencing that you can understand your customer’s psyche. As you have the privilege to know where your customer is going, how many times they have visited a particular place or how many times they have visited your competition store—these things give you a clear idea about your customer’s likes and dislikes. However, in other benefits, geo-fencing also enhances your sales locally. How? Because it targets the potential customers in your locality, to be precise it targets the customers in a particular geographical area and sends them some of the best promotions via push notifications and SMS as you choose them. When it comes to keeping track of the main things that brings customers to your store, geo-fencing helps. It might not be possible for you to know the exact reason why you are getting so many footfalls lately. But geo-fencing can tell you. For instance, if you have provided some offers or discounts through geo-fencing push notification, then your customers are here for that particular service or offer of yours. So that you know what offers benefit your business the most. Geo-fencing also makes your store popular among the localities. People know your store name; they know your products, when you get more footfalls, those customers talk about your service and products to their friends and family. And the cycle goes on. In one word, geo-fencing marketing is one of the cheapest ways of marketing that helps you on a greater note. Unlike the traditional marketing it isn’t costly; it doesn’t unnecessarily target a whole bunch of people and yet provides you transformative results. A few years ago, your laptop was the best mean to check stay connected with your friends or family via web or maybe at times you used to look for any specific diners or restaurant or shops one day prior to your visit. It had to be pre-planned. But things have changed now, as smart phones and tabs are taking over everything.
Well, the business enthusiasts and marketing people are taking these changes quite seriously and hence they are using one of the best mobile marketing technologies named geofencing technology which targets the exact potential customers you are trying to get connected to. The geo-fencing technique however, has a lot of benefits and there is now doubt about it. Here are a few benefits to help you with – 1. Personal Ads – The best thing about geo-fencing. Why; because it gives you the privilege of sending personal ads to particular customers. It depends on you, to whom you want to offer the discount and to whom you won’t based on the customer’s choice. However, another benefit adds here as you clearly get an idea about your customers’ choices based on which places they have visited. 2. Get connected to the world of Internet – When you are using geo-fencing, it lets you get connected to the internet as the physical location of your store gets an internet presence. The front of your store becomes a portal to your social media and web identity. What makes it better is that by using geo-fencing you can let the passersby to look you up on Facebook in order to engage with them. 3. Small data, big advantage – You already know a lot of people in Facebook from around the world. But do you think each and everyone can be a part of your business or become your potential customer? No right? Your local people are more interested in buying or using your services or product. What geo-fencing does actually? It helps you get connected with the people you know locally and that helps you to grow in your business. 4. Works as an analytic – Without observing your customers, you cannot grow your business and then again, you cannot really observe each and every customer at the same time. Geo-fencing helps you observe your customers and work as an analytic for you. How? Geo-fencing provides you some amazing data based on your location. Like how many customers visited your shop; how many times they have visited your shop or how many customers just visited the locality of your shop etc. Using these data, you can analyze them and know your customers better. These are just a few benefits of geo-fencing digital ads. The World is larger than it appears and the marketing world is even larger. Advertising your business is very important in order to get the best benefits. Although there are a lot of ways you can advertise your business, still you can maximize the benefits with some of the latest technologies. One of them is Mobile Geo-Fencing.
So what is Geo-fencing? It is an app that allows you to define particular geographical boundaries using GPS or Radio Frequency Identification. When it comes to business, it allows the particular shop or the business to access the exact whereabouts of people and send them a text message. So how does Geo-Fencing help you to grow your business? Let us find out-- 1. You Can Decide Your Own Specific Customers – Even if you find a lot of other ways promote your business, you might not always know who are being influenced by your ad or who is going to read the ad, but geo-fencing allows you to decide your target audience. You can be precise; for instance, if your shop is at 221B Baker Street, and you want to send a marketing message about a store discount to people around 15-20 mile radius, then you can geo-fence within the location. 2. You Can Develop Your Own Target Audience – Geo-Fencing allows you to filter your customers depending on the interests or the location of the customers. You can choose them wisely based on your preferences. 3. You Can Make Hyper-Local Deals – Geo-fencing works at its best when you keep the area small. That allows you to reach out to a huge number of people within your locality. For instance, when you know people are just 5 minutes drive away from your shop and you send them a message about your 35% discount on your branded clothes; you think that won’t affect them? Hyper-local deal, isn’t it? 4. It Helps You To Understand Your Customers – Understanding your customers are really important and Geo-fencing does a great job in that. Use the data you get from geo-fencing and try understanding your customers further. Location is another thing that helps you to understand your customer’s behavior or choice. Because the location gives you an idea about where is your customer going at what time, which stores they have visited lately or how many times they have visited your store. Act accordingly. 5. You Know What Your Customers Want – As you have already understood your consumer’s psyche, you can use it to offer them things or services they want or will appreciate. This helps you to target the right audience and offer the right services. Mobile Geo-fencing is without a doubt one of the most useful services for the business people. It helps you to grow your business and provide you a lot of other benefits. Use the latest geo-fencing services and start growing your business. |
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