Geofencing advertising company, advertise a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone. Because small businesses are typically less well known by consumers than big brand names, geofencing is a particularly useful tool to help grow your business. Here’s what you should know about growing your business with geofencing tools.
Geofencing advertising company marketing model for the supermarket sector has remained the same for decades. The margin is low. Supermarkets charge consumer companies for shelf placement and end caps. Near the register, near the deli, eye level, etc. That’s where they make their money. This is why in recent years; the size of the supermarkets has increased. The larger the space the more marketing money they get. Geofencing technology draws a virtual perimeter around real-life geographic places. This geographic “fencing” can be custom drawn so that it is around the perimeter of a business or within a preset square mile perimeter of a business or location. This technology uses location-based services to track when someone enters or exits the geographic perimeter you have set for your geofencing campaign. This, in turn, triggers the alert/advertisement to the user’s smartphone about your business. This is also why all the new stores look the same as the old stores. It’s the Olive Garden effect. What’s wrong with this model? It doesn’t take into account the customer experience and it’s incredibly inefficient. Sectors need to rethink how they interact with the consumer. Mobile marketing is only one of the many changes coming. What to do? At all costs, you must protect your 15-mile radius, where 90% of your customers live. First: Stop mailing coupons and putting them in newspapers. Please. Second: Create a geofence around each of your locations AND your competitor’s locations. Tag all smartphones. Put video ads in the tagged phones. The user will then be taken to a landing page where we place a Facebook pixel that will capture their Facebook ID. They will see the thirty-second commercial. In fact, you can indicate which types of products you want and we will make sure that you receive coupons for those products. There is an email capture for additional information, but by this point, we already have the impressions, retargeting and Facebook IDs.
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